role of sports betting in promoting

Updated on : July 28, 2023

role of sports betting in promoting

The Role of Sports Betting in Promoting Sports Tourism in India

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The kaleidoscope of Indian sports is both vivid and varied, offering an array of opportunities for sporting enthusiasts, gamblers, and tourists alike.

Online platforms like Ekbet have established a presence in this emerging market, providing an accessible and engaging portal for sports wagering. Among the many facets of Indian athletics culture, sports betting holds an intriguing role.

The relationship between sports betting and the rising trajectory of tourism in India is like a domino effect. One chain of events will affect various parameters. It has become prominent, contributing to the country’s tourism industry’s growth and subsequently to its economic prosperity.

The Legality of Sports Betting in India

Its legal landscape in India is complex. While horse racing and rummy are considered games of skill and hence legal, other forms of betting are under a legal gray area.

Despite this, the potential benefits of legal, regulated sports betting are beginning to be recognized. These benefits include

  1. A source of revenue for the government
  1. A means to combat illegal gambling operations
  1. A potential booster for tourism

Therefore, recently, talk about the full legalization and taxation of gambling and betting spheres has not subsided in the Indian government.

Do You Know?
In 2020, the betting market created a revenue of $1 billion in the United States and is expected to grow six-fold by 2030.

The Intersection of Sports Betting and Sports Tourism

The rapidly expanding sporting tourism business in India is well aligned with Ek bet sports betting offerings. Since the legalization of gambling, big athletic events now draw punters from all over the world interested in placing wagers. 

India may become an attractive destination for holding international sporting events if it is legalized. When permitted, betting increases spectator interest and enthusiasm, boosting participation. This also encouraged event planners to choose India as the host nation, which increases excursion. 

As a consequence of this, there has been an increase in the number of fans who travel to locations where they may experience the exhilarating world of gambling while also watching their preferred sporting events.

Knowledge BubbleIndia made up only 3% of the total revenue of $57.54 billion in sports betting. 

Economic Implications of Sports Betting for Tourism

Its economic impact on tourism is significant. By drawing in international tourists, it contributes to the inflow of foreign exchange, aids job creation in related industries such as hospitality, and promotes infrastructure development. 

Through taxes and licensing fees, it can generate a substantial amount of money. This extra money can be used to build up the infrastructure for games, upgrade the facilities and advertise sporting events, which further draw tourists interested in sports-related activities. 

This will further impact the local economy. As more tourists will visit the country for sporting events, they spend on various goods and services, benefitting local businesses and in turn creating job opportunities for residents. 


Moreover, its legalization could mean substantial tax revenues, which can be channeled back into sports development and promotion.

Social and Cultural Impact 

Going beyond the economic realm, it has potential sociocultural ramifications. It can revolutionize the way they are perceived and relished in India. 

A greater sense of community solidarity may result from increased support for local teams and athletes as a result of growing interest in sporting events. This creates a social environment where people can gather at a place to watch games and have discussions, nurturing social interaction among sports enthusiasts. 

The thrill of online betting amplifies the sports viewing experience, nurturing a more robust fan culture, and paving the way for more profound interactions with it. This enhanced engagement can be a driving force in bolstering its tourism, making fan-centric activities an integral component of its portfolio.

Let’s consider the following table, which outlines its potential impacts on various aspects of sports tourism in India:

Impact AreaPotential Impact of Sports Betting on Sports Tourism
Fan EngagementEnhances fan interactions, leading to an immersive experience that attracts more tourists.
Event AttendanceIncreases attendance at live sports events, promoting tourism to host cities.
Tourist ExpenditureDrives up spending on sports-related products and services, contributing to the local economy.
Sports-based DestinationsSpurs the development of sports-based tourist attractions, enriching the country’s tourism portfolio.
Local Culture ExposureFacilitates deeper interaction between tourists and local culture, thus enhancing the tourist experience.

These diverse impact areas interconnect to cultivate a vibrant and varied sports culture, promoting an environment conducive to its growth.


While it’s necessary to consider the potential negative effects such as gambling, addiction, mental health issues, etc. A regulated and responsible approach toward it could offer significant benefits. 

As the title suggests, embracing sports betting could pave the way for India to become a major destination for tourism, enriching not just the economy but also the vibrancy of its sports culture.

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