iOS Developers

Updated on : May 1, 2023

iOS Developers

5 Major Challenges Faced by iOS Developers

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With over 1.5 billion active iOS devices worldwide, the Apple App Store provides a profitable opportunity for developers to create and distribute apps & games to a broad audience. Nevertheless, creating iOS apps comes with a set of challenges that can prove to be intimidating even for experienced developers. From ensuring high compatibility to dealing with strict App Store policies, an iOS game development companymay face a wide range of obstacles that can significantly affect the project’s success. 

Let’s find out some of the most significant challenges that iOS developers face and provide brief insights into how to overcome them.

Rejection from the App Store

The App Store has rigorous requirements that an app must adhere to. Since Apple is quite strict about quality standards, iOS developers may face rejection due to several reasons. If an application violates any of the App Store guidelines, it will be 100% rejected. Here are the following causes that may lead to the rejection of your app in the App Store:

  • Technical Issues. If an app is slow to load and contains crashes or bugs frequently, it will be rejected from the App Store. What’s more, an application must work well on all iOS devices and versions. Apple places a great focus on great user experience, which is why developers should avoid possible technical issues;
  • Poor UI and UX. Apple places a strong emphasis on providing a premium user experience for its customers. Moreover, UI and UX play a critical role in creating a positive user experience. If an app has a poor user interface and experience, it will force users to uninstall it or write negative reviews. The app should be easy to navigate and intuitive, with clear and concise instructions;
  • Security Issues. Applications that don’t protect user data or have vulnerabilities can be rejected. The app should be free from inappropriate or offensive content, including violence, hate speech, and pornography. Third-party advertising, explicit content, and collection of user data are inappropriate when building apps for kids;
  • Plagiarism. Apps that copy the functionality of other apps on the App Store may be rejected unless they provide original content;
  • Misleading information. Mobile applications that contain wrong or misleading information, such as inaccurate descriptions or lack of screenshots, can be rejected.

Compatibility with Different iOS Devices & Versions

When developing and publishing an app in the App Store, it’s extremely important to ensure that the app is compatible with different iOS devices and versions. The app must work seamlessly on all existing devices and versions of the operating system. 

App developers need to test their mobile apps on different devices and versions of the OS to ensure compatibility. Besides, app & game developers should make use of Apple’s programming language (Swift) and tools to ensure the app is well-optimized. By optimizing the app for performance and stability on all supported devices and versions of iOS, game development companies, such as EJAW can prevent negative reviews, uninstallations, and rejection from the App Store.

Storage & Performance Limitations 

Apple always gives users products of the highest caliber. Such things as storage and performance limitations can impact the user experience, affect the app’s ratings and reviews, and even cause the app to be rejected by App Store. iOS developers should keep in mind that different devices have different amounts of memory and storage. 

Some of the greatest and most well-known iOS games require a great amount of RAM to run and can reach up to several gigabytes. However, high requirements may cause the exclusion of players who can’t afford or don’t have access to high-end devices. This can reduce the game’s potential audience, limiting its popularity and revenue. If developers want to appeal to a broader player base, they should be careful with the requirements for the application.

Great Battery Consumption

Poor battery life is a common issue that users face when using various applications. Apps that suck up batteries quickly can cause users to uninstall them or write bad reviews. App developers must ensure that the app doesn’t perform any sort of unnecessary processes that may drain the battery out. 

When an app consumes a lot of battery, it can cause the user’s device to die quickly, interrupting the use of the app and frustrating the user. It’s important to optimize the app’s processes and make an application battery-friendly to avoid rejection from the App Store, as well as poor app ratings, negative reviews, and decreased user retention. 

Performance in Poor Network Conditions

Players expect games and apps to work smoothly even in poor network conditions. If a game works poorly in different network conditions, it can lead to disappointment and negative reviews. If players experience network issues while playing a game, they may be more likely to leave and find another game that works better. What’s more, players are more likely to stick with a game that works well for them, so games that perform well in poor network conditions have a competitive advantage over games that do not. In addition, if a game is unreliable, players may not trust it enough to make in-app purchases.

Therefore, games that work poorly in bad network conditions may cause decreased user satisfaction, reduced revenue, the appearance of competitive advantage, and overall poor experience.


In conclusion, iOS developers have a lot to consider before publishing their apps and games in the App Store. From strict guidelines and requirements to staying up-to-date with new updates, iOS developers need to keep up with changes. The above-mentioned challenges give iOS developers an understanding of possible hardships. By staying current with industry trends and complying with rigorous requirements, there is no chance that the App Store will reject the application.

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